The INCONTRI #7 program is finally online!
In the two days of INCONTRI, we will explore the next level of film distribution. With ambitious new players disrupting the traditional industry and its release windows, INCONTRI #7 will talk strategy from different angles of the value chain. Nicola Maccanico, CEO of Vision Distribution, the newly launched theatrical distribution operation by Sky Italia and five prominent Italian prodcos, makes his first major appearance on stage in this new role. In a conversation with Marco Chimenz, CEO of Cattleya, the joint venture partners will give a first insight into how they want to evolve the Italian film system. With roughly 20 titles released per year, Vision Distribution is supposed to break up the quasi-duopoly of Rai Cinema and Mediaset/Medusa in the Italian market. Sky’s partners Cattleya, Wildside, Lucisano Group, Palomar and Indiana Production together account for a significant portion of the domestic share of Italy’s box office.
On the TV front, INCONTRI #7 digs deep into creation, financing, co-production and distribution of modern high-end series. A growing number of exciting projects is pushed forward in new forms of collaboration between international partners with early involvement of world sales as an important enabler. Dr. Lisa Blumenberg, producer at Studio Hamburg’s Letterbox Filmproduktion, will contribute a very first look into and case study of „Credo“, her six-part financial thriller currently being shot in Frankfurt, Berlin, Luxembourg, London and Bahrain. The co-production with Luxembourg’s Iris Productions and German broadcaster ZDF in cooperation with Arte has an € 8.1 million budget and is distributed by France’s Federation Entertainment.
With more exciting case studies, INCONTRI #7 will also tackle the rise of content marketing and the future of mobile storytelling – and what both mean creatively and businesswise for fiction producers. In a fireside chat Alexander Herrmann, Co-Founder & Managing Director of expanding focus, and renowned expert in bringing virtual reality to the film and TV industry, talks about the enormous potential of VR and the new rules that apply to successful storytelling in this sphere.
In the last weeks we proudly added Oliver Hirschbiegel to our list of distinguished speakers. The Oscar-nominated director („Downfall“, „13 Minutes“, „Borgia“) will talk about his creative journey between cinema, TV and VoD, his approach to modern storytelling and his recent experience with ground-breaking series such as „Billions“ or „The Same Sky“. We also look forward to compelling case studies by the teams behind Germany’s first ever Snapchat soap, „iam.serafina“, as well as content marketing formats „Campari Red Diaries“ from Italy and „Dit is Fußball“ from Germany.
The conference is taking places once again at the Parkhotel Holzner at Soprabolzano on the Plateau of Renon!